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EOS MKTG&COMMUNICATION SRL (ICT_INDUSTRIAL CLEANING TECHNOLOGIES)

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2022-01-31 - Aggiornamento dell'azienda EOS MKTG&COMMUNICATION SRL (ICT_INDUSTRIAL CLEANING TECHNOLOGIES)

EOS MKTG&COMMUNICATION SRL (ICT_INDUSTRIAL CLEANING TECHNOLOGIES): Out Now Issue n. 73 of ipcm International Paint&Coating Magazine > https://www.ipcm.it/en/magazine/ipcm/2022/73.aspx The way the world of information is being shaped will have a major impact on technical and industrial magazines. According to analysts, within twenty years journalistic information will be distributed exclusively online, thus completing its transition to the digital form. It is undeniable that this is also the future of technical information. However, because of its specificity and, above all, because it is less about current affairs and more about in-depth information, with a value that is maintained for a much longer time than journalistic information, readers’ loyalty to print media is still high. Already today, ipcm is a digital magazine more than a printed one: its digital circulation through the web, newsletters, and social media is at least five times higher than in print. The future of publishing and information, however, cannot be reduced to a battle between digital and paper, new and old: the real battle lies in the quality of content, in knowing how to attract readers and build their loyalty, in continuing to be an authoritative source of information, both digital and traditional. Regardless of whether you are “team paper” or “team digital”, this January issue will be distributed, together with the following March issue, at the world’s most important trade fair for the industrial coating sector: PaintExpo 2022. Everything is ready for this event (of which ipcm has been the media partner and exclusive representative for Italy, Spain, and Portugal since 2010) to be a success: the number of exhibitors has already exceeded 400, 90% of the exhibition space has been reserved, and hundreds of visitors have already pre-registered. ipcm is going to be waiting for you there as well, and this January/February issue already gives you a preview of the industrial excellence and innovative products you are going to find. #myipcm